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Our Story

A Lifestyle Brand For Dads Is Born

While my wife was pregnant, I was eager to prepare for fatherhood but found that almost nothing spoke to me as a dad. The books, the advice columns, the gear, the clothing -- most of it didn’t focus on fathers with any seriousness. It was as if my strong emotions -- all the joy, all the love, the worry -- weren’t valid or respected. 

When my son was a newborn I was lucky to have parental leave from my job to be his primary caretaker. It was simultaneously the most rewarding moment of my life and the toughest.

Conversations with my friends who were new dads and research I conducted confirmed that I wasn’t alone. Dads are more active and loving as ever in childcare. But, feeling ignored and undervalued, 84% of millennial dads wish parenting related companies better understood their needs. That’s when Father Figure, a lifestyle brand to support and inspire dads, was born. -- Andrew Bentley, Founder, CEO

Founder Bio - Andrew Bentley

Andrew Bentley, Father Figure Founder and CEO.



I'm the primary caretaker to a boy who giggles a lot. I've spent time in both the private and nonprofit sectors working on social impact programs. At Google, I worked on the Google Fiber Community Impact Team that partners with governments and nonprofits to help bridge the digital divide. I spent nearly two of my ten years at Google living and working in Brasil. In 2008 I co-founded Global Health Corps, a nonprofit that trains and mobilizes young leaders around the world to improve health access and outcomes. I also worked on the 2008 Obama campaign In Ohio. I was born and raised in Madison, WI, and am a graduate of Northwestern University. I currently live in Washington D.C.




Public-Benefit Corporation

As a public benefit corporation (PBC), working towards positive social change is in our DNA. Our mission, to strengthen the loving bond between fathers and their children, is infused in everything we do -- including product design, community building and partnering with nonprofits.

Our first partnership is with Father’s Incorporated, one of the nation’s leading responsible fatherhood nonprofits. Father’s Incorporated’s objective is to help fathers and children connect, raise awareness of the need for positive father involvement, and educate men and women about the importance of healthy father-child relationships.

Our Research On Millenial Dads

In our survey of 350 millennial dads in the US we learned that it’s important to nearly all dads to be actively involved in the care taking of their children. 

At the same time, dads are craving for companies to understand their needs and produce dad-centric products such as apparel and gear.

Father Figure Research on Milenial Dads


Made In USA

We're proud our shirts and first round of burp rags were Made in USA. 

Press Coverage

BabyBjorn #dadstories: What it's Like Being a Stay At Home Dad by Well Rounded

Red Tricycle: Father Figure: A New Clothing Line For Dads

Romper.com: Father Figure Releases The First Clothing Line For Dads & It Is Exactly What Dads Need

Cosmo: Dads Open Up About Their Child’s Birth

The Motherhood: Dads Feel Ignored By Parenting Companies, And They Aren’t Happy About It

Gift Guides

Fit Pregnancy: 7 Cool Father's Day Gifts For New Dads

Big City Moms: 2017 Father's Day Gift Guide

Well Rounded: The Best Gifts For Dad

The Motherhood: 2016 Holiday Gift Guide

Guest Blogs

Parents.com: 8 Things New Dads Can Do To Empower Themselves

City Dads Group: Paid Paternity Leave Most Important Time For Father & Child

Well Rounded: 6 Baby Books For Dads